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The atmosphere at drupa 2016, the world�s biggest and most important trade fair for print and crossmedia solutions, can hardly be topped: the investment climate is extremely good and has far exceeded all expectations. As the 11-day trade fair draws to a close the 1,837 exhibitors from 54 countries unanimously reported excellent business deals, extremely promising contacts and a positive spirit for the global print industry. The re-positioning of drupa and its focus on future themes with strong growth potential � such as 3D printing, functional printing or packaging printing � proves to be a real asset. Be it publication, commercial, packaging or industrial printing � printing technology offers matching solutions for all of these applications while opening up new lines of business and business models at the same time. �The print industry is constantly re-inventing itself and offers a wealth of high-potential facets. And this is precisely what drupa 2016 has very impressively proven. We were able to experience a highly innovative industry here in the 19 exhibition halls, one that has succeeded in moving out of the �valley of tears� and grasping the future by the neck,� explains Claus Bolza-Sch�nemann, Chairman of the drupa Committee and Chairman of the Board at Koenig & Bauer AG.

Totalling 76%, the percentage of international visitors is up 16% from four years ago. This figure can be attributed to Asian visitors: 17% of international visitors came from this continent alone (2012: 13.6%). And here India accounted for the largest share with 5%, followed by China with 3%. The leading European countries were Italy, France, the Netherlands and the UK. �This means that drupa has enhanced its global market significance and its international rating even further. It is the unrivalled global No. 1 trade fair for the print and media industries,� says Werner Matthias Dornscheidt commenting on the results of drupa 2016.

Meeting with high demand was the programme of accompanying expert events with its three pillars drupa cube, drupa innovation park, 3D fab + print, touchpoint packaging as well as Printed Electronics and Solutions. One in two drupa visitors were interested in the various special shows and lecture theatres. drupa cube, the event and congress location, was received particularly enthusiastically. Almost 3,500 drupa visitors flooded into the cube over the eleven trade fair days in order to find out about a plethora of topics. In particular high demand were the keynotes by Frans Johansson (founder and CEO of The Medici Group), Silas Amos ?(founder of Silas Amos Ltd. Design Thought) and Shane Wall (Chief Technology Officer HP And Global Head of HP Labs). The Creative Day organised by Messe D�sseldorf in cooperation with W&V which addresses marketers and creative workers in particular, was even sold out. And the C-Level Sessions specifically targeting executives were also fully booked.